Last year at the 2014 Transformative Leadership Institute, we tried a small experiment that I borrowed from my last job at KFTC. It was called “Each One Reach One” and it was our first official trial of an organized member recruiting members program here at RG. TLI participants greeted the idea with a lot of enthusiasm and it was a fun and great way to gauge where some of our leaders were around building RG power collectively. By the end of the trial, five new members joined and an additional three more joined later on due to an initial ask from one of our leaders.
Why was this project important? Building a dues-paying base of members who fund their own organization is a measure of our power, investment, and commitment to this work. Our movement is built on what each of us can give in time and resources. It’s not a new strategy. As RG’s Program Director Sarah Abbott once said, it’s an age-old strategy cultivated and used by many other leaders before us who have laid the groundwork for this work to happen. At RG, we are really blessed to have a robust and committed membership base and it’s made a lot of phenomenal work possible. However, we have some pretty ambitious goals and to reach them, we’ll need to grow.
Since the Each One Reach One campaign, the staff here at RG have worked to weave language around membership into all of our areas of work . We had some great member leaders reach out and recruit friends and family during the fall campaign and we are seeing our numbers exceed previous years. We exceeded our goal of recruiting 50 new members before the end of the year. Right now we have 332 members and we are on track to growing to 600 strong by 2020.
Two RGers that really dug into base-building and membership recruitment this fall were our Family Philanthropy organizer Iris Brilliant and Western Massachusetts chapter leader Adam Roberts. I caught up with them to ask a few question on their work.